This is PBS? Or not exactly?

Composite illustration for Current newspaper, Jan. 25, 2010, adapted from a Currier & Ives image of Columbus claiming the Western Hemisphere.

In the accompanying commentary, “A Proposal to Abate Viewer Confusion,” longtime independent producer Andrew Walworth suggested that PBS reduce needless confusion by not having station-break announcements proclaiming, “This is PBS,” when many adjacent programs carried by PBS member stations aren’t distributed, funded or produced by the network.